제주대, 제주생물자원활용 풀뿌리기업지원사업 워크숍 개최<2017.12.04. 에듀동아 외>
 글쓴이 : 제주조릿대
작성일 : 2017-12-07 16:42   조회 : 1,130  

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제주대 생물자원활용풀뿌리기업육성사업단(단장 김세재)은 “제주에서 제주조릿대와 약초를 활용하여 사업화를 추진하고 있는 기업들을 대상으로, 기업 육성사업의 일환인 제2회 ‘기능성기반 제주조릿대·본초 활용 기업육성 워크숍’을 지난 1일(금) 호텔난타에서 개최했다”고 밝혔다.


이번 워크숍에서는 풀뿌리기업육성사업에 참여하는 참여 및 수혜기업이 필요로 하는 강연에 대한 사전 수요조사를 통해 최근 급격하게 확대되고 있는 모바일시장에 대비한 유통과 마케팅 기업들이 인력부재로 인한 상품기획을 잘할 수 있는 방안에 대한 주제가 선정했다. 


1부 행사에선 온라인 시장에서의 경쟁력 제고와 입점확대를 위하여 우체국쇼핑 입점과 지원사업, 카카오파머&메이커스 소개 및 입점 프로세스에 대해 한국우편사업진흥원 라동성팀장과 ㈜카카오의 이재승 부장이 강연과 SNS 마케팅을 성공하는 방법에 대해 제주기업을 사례로 마케팅프리의 정현주 대표가 강연했다.


이어 2부에서는 저성장시대에 소비자 니즈를 만족시킬 수 있는 상품기획에 대해 좋은상품연구소 최낙삼 소장이 강연 하에 심도있는 논의를 이어갔다. 


김세재 사업총괄책임자인 단장은 “이번 워크숍은 기업들이 매출확대와 경쟁력 제고를 위해 반드시 필요한 분야로 제주도 내 여러 기업들이 사업화과정에 많은 도움이 될 수 있을 것으로 보인다”며, “앞으로도 사업단과 기업간의 교류를 강화하여 풀뿌리기업들이 필요로 하는 다양한 분야에 적극적인 지원을 함으로서 제주도 기업들이 발전에 기여하도록 노력하겠다”고 밝혔다. 


 
   
 

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